Siren
Siren
This Hypnotist x Magician combination provides the grounds for an intriguing branding concept that explores themes of illusion, repetition and subversion.
This Hypnotist x Magician combination provides the grounds for an intriguing branding concept that explores themes of illusion, repetition and subversion.
Year
Year
2021
2021
Skills
Skills
Brand | Logo
Brand | Logo
Logo design
Logo design
Establishing a base typeface with strong Serif's, drawing on inspiration from classical music ligatures and decorative materials.
Establishing a base typeface with strong Serif's, drawing on inspiration from classical music ligatures and decorative materials.
Disecting these letterforms, created abstract shapes with a similar formation to the musical notation being referenced.
Disecting these letterforms, created abstract shapes with a similar formation to the musical notation being referenced.
Adding an element of subversion to the forms by flipping the centre pieces transforms the logotype into an illusion itself.
Adding an element of subversion to the forms by flipping the centre pieces transforms the logotype into an illusion itself.
Ticket concept
Ticket concept
Ticketed events provide a preview into the illusion and story behind the Siren name, revealing the reality behind the illusion as the patrons pull their ticket from its sleeve to enter the event.
Ticketed events provide a preview into the illusion and story behind the Siren name, revealing the reality behind the illusion as the patrons pull their ticket from its sleeve to enter the event.
Poster development
Poster development
The individual elements of the Siren logo are used to create abstract repeat patterns resembling the rhythmic layout of sheet music.
The individual elements of the Siren logo are used to create abstract repeat patterns resembling the rhythmic layout of sheet music.
