Experience
principle cards
Experience
principle cards
This bespoke card game for use in workshops embodied a new set of experience principles created for the Tesco Bank Mobile team. These were used to socialise the principles with the team, articulate customer stories and promote idea generation for a better app experience, fulfilling Tesco's ‘smarter money helps for everyday life’ promise.
This bespoke card game for use in workshops embodied a new set of experience principles created for the Tesco Bank Mobile team. These were used to socialise the principles with the team, articulate customer stories and promote idea generation for a better app experience, fulfilling Tesco's ‘smarter money helps for everyday life’ promise.
Client
Client
Tesco Bank Mobile
Tesco Bank Mobile
Year
Year
2022
2022
Skills
Skills
Print | Strategy
Print | Strategy
The process
The process
01
01
After a series of interviews with customers and Tesco Bank staff, pains and gains were identified to provide key insights that were reframed into core customer needs statements.
After a series of interviews with customers and Tesco Bank staff, pains and gains were identified to provide key insights that were reframed into core customer needs statements.
After a series of interviews with customers and Tesco Bank staff, pains and gains were identified to provide key insights that were reframed into core customer needs statements.
02
02
These statements were taken to drive a workshop on blue sky thinking and formed a series of customer tasks.
These statements were taken to drive a workshop on blue sky thinking and formed a series of customer tasks.
These statements were taken to drive a workshop on blue sky thinking and formed a series of customer tasks.
03
03
After identifying core themes in these tasks and statements, the team formulated appropriate names that could define these themes and became the foundational experience principles.
After identifying core themes in these tasks and statements, the team formulated appropriate names that could define these themes and became the foundational experience principles.
After identifying core themes in these tasks and statements, the team formulated appropriate names that could define these themes and became the foundational experience principles.
The principles
The principles
The short, inspiring statements helped the team work together and align the vision for Tesco Bank’s growing success in personable customer experiences both within the digital space and commercially.
The short, inspiring statements helped the team work together and align the vision for Tesco Bank’s growing success in personable customer experiences both within the digital space and commercially.
The play
The play
Based on the popular ‘cards against humanity’ game, the cards encouraged workshop participants to fill in the blank of a user story with a corresponding task, then aligning this newly created story with an experience principle. This would then be the prompt for discussion and a starting point for potential feature developments within the digital space and commercially.
Based on the popular ‘cards against humanity’ game, the cards encouraged workshop participants to fill in the blank of a user story with a corresponding task, then aligning this newly created story with an experience principle. This would then be the prompt for discussion and a starting point for potential feature developments within the digital space and commercially.
The cards gave Tesco Bank teams from Marketing and Design to Product and Delivery an internal tool that would align individuals looking to sense check what they’re doing. The tool would also allow new starts to familiarise themselves with processes and propositions.
The cards gave Tesco Bank teams from Marketing and Design to Product and Delivery an internal tool that would align individuals looking to sense check what they’re doing. The tool would also allow new starts to familiarise themselves with processes and propositions.
